Types What if Labs

On this page you can find information about the different types of What if Labs. As there are several types of What if Labs, there is a suitable form for many organisations. Which What if Lab type is most suitable for your (design) question and available budget will be determined in consultation.

What if Lab: Go Custom

Does your organisation face complex issues and are regular solutions not (or no longer) sufficient? Do you need customised answers? Want to tackle the challenge and design its solution together?

What if Lab: Go Custom is a customised project for the investigation of complex questions with specially selected designers. The What if Lab guides the entire intensive collaboration process with you, the client. In close cooperation, the issue is transformed into a detailed design briefing and participation conditions. Through matchmaking, we find the right designers for the challenge.

A Lab Manager supervises the collaboration, the planning and supports progress meetings, selection points and presentations. Together with at least three designers/studios, you develop concepts that will reveal the best type of solution and collaboration for your organisation. Exposing your organisation to the strengths of design research, creative processes and design.

After a selection round, there is room for further depth. The selected designer/studio will develop the concept to deliver a tangible result: a model, scenario, scale model, a detailed concept and/or visualisation. The What if Lab custom concludes with a presentation of the results.

Want to know more? Mail info@whatiflab.nl.

What if Lab: Go Custom is available from €32,500.

  • Lab Manager guidance from start to finish
  • Extensive support in drafting briefing
  • Organisation of a Masterclass at the commencement of the What if Lab
  • Collaboration with at least 3 designers/design studios
  • Concept presentation by at least 3 designers/design studios
  • Option to choose (at least) 1 concept for further development
  • Development of selected concept(s) to prototype phase
  • Customised What if Lab terms and conditions of participation

What if Lab: Go Big

Looking for new perspectives for your organisation? Do you have an issue for which multiple answers may exist? And do you want to explore solutions with different designers?

In What if Lab: Go Big, several designers work in parallel on a vision for your issue. You will experience the strength of design, get to know individual designers better, and gain insight into different solutions for your organisation's challenge(s). At the end of the What if Lab, you select the proposal that answers the design question and suits your organisation best.

What if Lab supports the development of an unequivocal design question, clear briefing and choosing the right designers. A Lab Manager supervises the collaboration and lends support in progress meetings, selection points and presentations. At the end of the What if Lab, three visions will be presented with a first elaboration of the concept: a prototype, scenario or an extensive visualization.

What if Lab: Go Big suits clients who have complex issues to deal with and are looking for new insights and suitable designers to collaborate with. By getting to know different designers in the What if Lab, the basis is laid for future collaborations with an ideal partner.

Want to know more? Mail info@whatiflab.nl

What if Lab: Go Big is available from € 20,000.

  • Support in writing a design question and briefing
  • An 'open call' within our network and suitable matchmaking
  • Choice of 3 designers/design studios
  • Masterclass with selected designers/design studios
  • Supervision of meetings by a Lab Manager
  • Development of ideas into 3 suitable concepts
  • Concept presentations by 3 designers/design studios
  • Standard What if Lab terms of participation

What if Lab: Go Plus

Do you have an unequivocal question that could use the strength of design to contribute new insights? Are you looking for a fresh perspective on a challenge faced by your organisation?

In What if Lab: Go Plus we look for a designer that matches your design question. Together we determine the criteria and, based on a clear design question and briefing, we look for suitable designers/design studios. One designer/studio will be selected from all the applications for the design process. This will be supervised by a Lab Manager, so that you need not be concerned about increasing your workload. This allows the organisation and designer to concentrate solely on the content. At the end of the What if Lab, the concept is presented in the form of a prototype, scenario or extensive visualization.

What if Lab: Go Plus kickstarts collaborations between clients and designers to find new solutions for existing challenges. The project lays the foundation for new ways of thinking and collaborations for the future.

Want to know more? Mail info@whatiflab.nl.

What if Lab: Go Plus is available from € 10,000.

  • Collaboration with one designer/design studio
  • Kick-off with selected designer/design studio
  • Supervision of meetings by a Lab Manager
  • Development of an idea into a single concept
  • Concept presentation
  • Standard What if Lab conditions of participation

What if Lab: Go

Is your design question clear? Do you have experience with creative processes? And are you looking for the right designer to develop this further?

What if Lab: Go has been developed for practical challenges that designers can tackle without delay. What if Lab ensures the accurate matchmaking with the right designer. The project is focused on the development of a sound collaboration and provides a budget for the development of an initial concept (advice, concept or a new vision for your issue). The digital What if Lab dashboard offers all the practical tools you could need for this.

What if Lab: Go suits clients who are already familiar with the design process, have already gained experience in a What if Lab and/or can supervise the creative process internally.

Want to know more? Mail info@whatiflab.nl.

What if Lab: Go is available from € 6,000.

  • Collaboration with one designer/design studio
  • Development to an initial concept level
  • Online process supervision (via What if Lab dashboard)
  • Standard What if Lab conditions of participation