What if Lab

What if Lab challenges the business community and design world to come up with specific answers to current issues.

How does it work?

What if Lab links relevant clients to talented designers so that they can work together to find solutions to challenging design questions. The What if Lab trajectory is supervised by Lab Managers from Dutch Design Foundation. Register as a client and create a challenge, or participate as a designer in one of the open challenges.


Kick-off 15-minute city

In cooperation with World Design Embassies, we launch Embassy Lab '15-minute city'. Bygg Architecture & Design will develop a vision to explore how the concept of the 15-minute city can be realised in Eindhoven.


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Create a challenge

Does your company have a design issue, and would you like to work with designers to come up with an innovative and appropriate solution? Create a 'challenge' here.

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Enter a challenge

Do you, as a designer, like the challenge of major innovation and design questions? Click here for an overview of the challenges you can sign up for.

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World Design Embassies and What if Lab initiate Embassy Labs

What if Lab and World Design Embassies join forces in a few Embassy Labs. In these labs, the designers develop concepts that test the visions of the Embassies in practice. The Embassy Labs form an important part of the Embassy programme and will also be presented at Dutch Design Week (DDW) in October. The coming months, two Embassy Labs start for the Embassy of Mobility and one from the Embassy of Safety.

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Dutch Design Foundation
Eindhoven municipality
stimuleringsfonds creatieve industrie
Province of Noord-Brabant
Ministerie van Volksgezondheid, Welzijn en Sport
Vereniging van Nederlandse Gemeenten