18 June 2021 News

These studios are participating in ABN AMRO x ‘Equal Opportunities’

ABN AMRO wants to contribute to equal opportunities for all. People in vulnerable circumstances need our support. As a bank, ABN AMRO is in a position to help, to have a social impact. Not because they have to, but because ABN AMRO believes that this is part of their role in society. In this What if Lab, the bank has teamed up with three design studios to look for a solution to financial independence, thereby contributing to equal opportunities in the Netherlands. Together with Afdeling Buitengewone Zaken, Studio Tast and (ink.), ABN AMRO takes up the challenge.

For (too) many people, personal finance is still a complicated subject that we prefer not to think about too much. Well-arranged finances form a safety net that needs to be in place before you fall. This safety net, partly provided by your employer and the government, does not appear to be equally effective for everyone. Mistakes from our past have created a system that is generally much more favourable to men than to women.

This has to do with differences in income between men and women, the distribution of duties in care and interruption of a career because of a pregnancy. It also has to do with the lack of (financial) aid, the big amount of women working part-time, the higher volume of unpaid work that women do and the position of men as the starting point of many decisions and developments. Based on this notion, three design studio‚Äôs are going to tackle the following design question with ABN AMRO.

How can we realise a (higher) financial independence of women by better connecting to their experiences?

Afdeling buitengewone zaken

Afdeling Buitengewone Zaken (Afbuza) clarifies complex social issues and activates people. As a social design agency, Afbuza analyses the behaviour of new and existing groups. They use the findings to develop inventive prototypes and new perspectives for possible futures. In this way, they ensure that organization stay ahead and innovate independently.

Studio Tast

Studio Tast focuses on cross-over between technology, design and learning. This multidisciplinary design studio approaches complex issues and sees opportunities that have not yet been seen. Tast believes that a new perspective on our current ways of learning and working is crucial. To stimulate change within organizations, they design innovative solutions to learn and grow in a motivated manner.

(ink.)

As a multidisciplinary design studio, (Ink.) combines behavioural sciences and psychology with the power of design. This way they create brands, products and services that bring out the best in people. Inclusive products and services that are good for the world around us, also in the long run.  

Afdeling Buitengewone Zaken
Afdeling Buitengewone Zaken
Studio Tast
Studio Tast
(ink.)
(ink.)