Amsterdam has about 1800 bridges. Many of these were never intended for the heavy traffic that crosses them today. One option to save the bridges is to close them to car traffic. But how do you explain that to the residents of Amsterdam? And what do you do with that freed-up space? What if Lab, […]Read more
In May 2022, in collaboration with Sweco, we called on designers to design a groundbreaking application for the self-sufficient city in five years. What role does sustainability play in the city of the future? What do new living environments look like? And what new services and types of buildings can we expect? In What if […]Read more
With the new year approaching, we would like to look back on 2022 while we still can. For it was a year full of meaningful collaborations, innovative designs and major developments. From What if Labs to Embassy Labs, all developments culminated at Dutch Design Week 2022 (DDW22). There, the results of the labs formed important […]Read more
What role does sustainability play in the city of the future? What do new living environments look like? What new services and types of buildings can we expect? What will the system be for energy, mobility, food, clean water, nature, materials and living? In May 2022, in collaboration with Sweco, we called on designers to […]Read more
Crooked hands, thick joints and little physical independence. That’s what people often think of when they hear the word Rheumatism. Unfortunately, rheumatism has a much bigger impact on people’s lives. In cooperation with ReumaNederland, we launched the What if Lab: Make rheumatism i̶n̶visible in May 2022. ReumaNederland wants answers to the question: How do we […]Read more
Everyone is directly or indirectly affected by old age. Nevertheless, we prefer to leave the thinking about this to health-care institutions. Due to the double ageing of the population, the elderly who require of care is growing, while fewer and fewer people are employed in that sector. According to ActiZ, the sector organisation for care […]Read more
What if Lab is a platform where collaboration between designers and clients (industry, governments and institutes) is activated and facilitated? A platform that focuses on creative thinking for the design of our common future. What if Lab allows organisations to explore how design methodology can support them in developing and researching solutions for complex issues (in the long term).